Popularity and Effectiveness of Digital Marketing Channels and Strategies

2015 State of Marketing, Insights from over 5,000 global marketers. Salesforce

Currently Using

  • Corporate website 64%
  • Social media engagement 66%
  • Social media marketing 66%
  • SEO/SEM 44%
  • Landing pages 42%
  • Email marketing 41%
  • Display/banner ads 40%
  • Social media advertising 39%
  • Blogging 38%
  • Social media listening 37%
  • Videos 35%
  • Native advertising 32%
  • Web personalization 31%
  • Content marketing 31%
  • Recommendations via email 29%
  • Data targeting and segmentation 27%
  • Mobile application(s) 27%
  • Guided selling 25%
  • Mobile text messaging (SMS) 24%
  • Video advertising 24%
  • Marketing automation 22%
  • Offer management 21%
  • Lead nurturing and scoring 20%
  • Mobile push notifications 19%
  • Location-based mobile tracking 18%
  • Podcasting 15%

Effectiveness

  • Corporate website 64%
  • Social media engagement 67%
  • Social media marketing 66%
  • SEO/SEM 66%
  • Landing pages 66%
  • Email marketing 68%
  • Display/banner ads 59%
  • Social media advertising 68%
  • Blogging 58%
  • Social media listening 68%
  • Videos 61%
  • Native advertising 58%
  • Web personalization 66%
  • Content marketing 66%
  • Recommendations via email 62%
  • Data targeting and segmentation 65%
  • Mobile application(s) 65%
  • Guided selling 67%
  • Mobile text messaging (SMS) 65%
  • Video advertising 64%
  • Marketing automation 67%
  • Offer management 64%
  • Lead nurturing and scoring 66%
  • Mobile push notifications 66%
  • Location-based mobile tracking 67%
  • Podcasting 62%

Plan to Use in Next 12 Months

  • Corporate website 26%
  • Social media engagement 27%
  • Social media marketing 29%
  • SEO/SEM 31%
  • Landing pages 31%
  • Email marketing 27%
  • Display/banner ads 30%
  • Social media advertising 29%
  • Blogging 31%
  • Social media listening 30%
  • Videos 29%
  • Native advertising 30%
  • Web personalization 36%
  • Content marketing 32%
  • Recommendations via email 31%
  • Data targeting and segmentation 34%
  • Mobile application(s) 34%
  • Guided selling 32%
  • Mobile text messaging (SMS) 31%
  • Video advertising 31%
  • Marketing automation 34%
  • Offer management 31%
  • Lead nurturing and scoring 34%
  • Mobile push notifications 34%
  • Location-based mobile tracking 32%
  • Podcasting 30%

Top 5 Areas for Increased Spending

2015 State of Marketing, Insights from over 5,000 global marketers. Salesforce

%

Social media advertising and marketing

%

Social media engagement

%

Location based mobile tracking

%

Mobile applications

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